Database Marketing
A database marketing is a systematic collection of relevant information about each customer/prospect. Database marketing can also be described as a technique
Introduction Of Macroeconomics
Macroeconomics focuses on the behavior of the economy as a whole i.e. the aggregate of economic activities. In order to study the overall performance of the economy,
Concepts And Measurement Of National Income
In this study session, our primary focus is to present to you the conceptual definition of national income accounting as well as familiarize you with the notion of circular flow…
Personal Income: A Concept of National Income Accounting
Personal income consists of wages, salaries, interest payments received, dividends (i.e. distributed trading surpluses) and the estimated value.of subsistence farming.
Concept of Consumption, Saving & Investment Functions
In this article, you will learn about the concept of consumption function which is based on Keynes’ psychological law of consumption. In particular,
Determination Of Equilibrium Level Of Income
Determination of Equilibrium Level of Income, The Case of a three Sector Model: In the new post, we will provide an explanation of how the equilibrium
Public Finance
The objective of this study session is to expose you to the introductory concepts in Public Finance and thereby ensuring that you are acquainted with the three theories
Public Finance & Musgrave’s Theory
According to Musgrave, Public Finance deals with the economics of Public Sector. This includes not only its financing but its entire bearing
Monetarist & New Quantity Theory Of Money
The monetarist believe in supremacy of money i.e. money answers all things and that money is the only regulatory instrument in any economy and it is also
Elements Of Marketing Mix
Marketing mix is the set of controllable marketing variables that the firm blends to produce the response it wants in the target market. It is a combination