Purchasing and Purchasing Cycle
Carter describes purchasing as the department which is concerned with the process of ascertaining the organisation’s material and service needs,
Marketing
Marketing Mix In Organisation
In this article, you will learn that marketing mix is the setting of the firm’s marketing decision variables at a particular point in time. It is also, a schematic plan
Business Promotion
One of the attributes of a free-market system is the right to use communication as a tool of influence. That freedom is reflected in promotional efforts
Integrated Marketing Communication & Product Strategy
The modern organisation does not carry out its marketing programmes in an uncoordinated manner. It make efforts at all times to make an effective use
Industrial Products and Services Classifications
Industrial products and services are the products or services acquired for the purpose of using them for the production of other products.
Marketing Strategy Development
The new product planning manager must now develop a marketing strategy plan for introducing this product into the market. This is a design that is based on the product concept
Labelling in Marketing
Labelling in Marketing: Etzel, Walker and Stanton define a label as part of a product that carries information about the product and the seller.
Pricing Strategy In Business
Look around and you will see that everything has a value attached to it. If you move from one location to the other with a commercial vehicle, you pay a…
Distribution Strategy In Business
It is time to consider the distribution channel as part of the marketing mix element. The position of place or distribution in any organisation is very critical
Promotion Strategy In Business
In this article, you will learn how an organization can create awareness about its products or services. Promotion strategy is also one of the four Ps of marketing