Labelling in Marketing
Labelling in Marketing: Etzel, Walker and Stanton define a label as part of a product that carries information about the product and the seller.
Pricing Strategy In Business
Look around and you will see that everything has a value attached to it. If you move from one location to the other with a commercial vehicle, you pay a…
Distribution Strategy In Business
It is time to consider the distribution channel as part of the marketing mix element. The position of place or distribution in any organisation is very critical
Promotion Strategy In Business
In this article, you will learn how an organization can create awareness about its products or services. Promotion strategy is also one of the four Ps of marketing
Public Relations
Adeleye described Public Relations (PR) as promotional activities usually undertaken with a view to communicate a favourable image of a product or its manufacturer
Marketing Communication
You will agree with me that communication is very vital to human existence and inter-relationship. Ideas, information are exchanged for mutual benefits. Similarly, organizations
Steps For Developing Effective Marketing Communication
There are steps in developing effective marketing communication, you learn this steps in this article. Communication scholars identified some factors that influence the effectiveness of communication as
International Marketing
Information communication technology has turned the whole globe into a village. This is because you can buy or sell anything from any part of the globe.
Exportation of Goods and Services
Exportation of Goods and Services: Exports are the goods which we send out of our own country to other countries e,g, most West African countries are purely
Marketing: Topics & Concepts
You will learn the application of marketing to the political environment. The politicians are regarded as marketers who are interested in offering political programmes