Functions Of Marketing
All business organizations perform certain basic functions namely: Production and marketing of goods, services, or ideas. Since it is practically impossible for people to provide all they
Introduction to Marketing
You probably have a place where you buy your household needs such as food stuff, clothing materials, electronics equipment and others.
Market and Types of Markets
Market A market consists actual and potential buyers of a product. 1. Consumer market This is the group of individuals who buys product for
Characteristics Of Marketing Concept
The characteristics of the marketing concept orientation are
The Marketing Environment
By now you must have know that marketing organizations operate within an environment.
Uncontrollable Variables In Marketing Environment
These are broad forces also known as macro environment which shape up opportunities and threats. No organization has control over its macro environment rather,
The Scope Of Marketing
In this article, you’d learn that marketing is a key business function that majorly determines the street of organisation whether profit or non profit.
Marketing Research
The concept of research – The concept of marketing research is better illustrated with this simple example: A woman cooking a pot of stew for the family wants to know…
How To Start A Cryptocurrency Mining Business in Nigeria 2025
Here’s a comprehensive cryptocurrency mining business plan for person thinking about starting a cryptocurrency mining business with NO money and no experience
SWOT Analysis And How To Do It
It’s not just a word, SWOT is an acronym that stands for strengths, weaknesses, opportunities and threats. So a SWOT analysis is a study carried out by a group,